Greenwashing - At a Store Near You!
As today's consumer mindset for 'clean and green' has brought about whole industries that promote eco-responsibility, it has also attracted a corresponding increase in companies more interested in public relations and perception than addressing environmental concerns. They are Greenwashers. Often hard to spot because they may be 'brand names' whose products we have used for years, greenwashers employ vague or confusing language, or make claims that can't be proven. Effectively profits are made more from marketing techniques than the products themselves. I'm just sayin'!
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